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CEO Message

Nowadays a successful business is attributed to have a business model that in aligning with financial model. Such model contributes in optimizing business grow, cash utilization, fulfil commitments and meets market demands. Which makes planning, managing and controlling in flow cash and out flow cash is a key factor to business success. We are within a market that's going through a transition stage that influences, consumer behaviours. Furthermore, a new regulation, and tax policies were introduced. in addition, this stage going through a rapid development of new technologies. Coping with theses radical changes is a challenge to have a footprint in this stage. These factors reinforce the needs of nurturing human capital to have a successful business in the market. Adopting a concept of the best practices from market leaders might not suit your needs. Therefore, re-inventing the wheel is not a bad exercise to enable the business to apply creative and innovative solutions that suits the current business situation and take it to market leaders' level instead of remaining market follower. Our aim is to help our partner to be market leaders via managing the change and implement solutions rather than giving them advices.



Chief Executive Officer

Muhammad Al Baghdadi